SMUGGLER, Production,

Description

This Columbia brand advertisement features a group of people strength-testing Columbia Rugged Pants by using them in a tug-of-war game outdoors. The location shows arid terrain and some rocky mountains. The pants are black or tan and all the people involved are wearing casual clothing. One man is about to be rigged up to be suspended by the pants. The copy in the beginning of the advertisement states, "Columbia does not endorse suspending yourself over a sheer drop using a rope made of pants. This should really go without saying but our legal department strongly recommends we say it anyway." The men are pulling the torn pants.