Rikki Ward, Photographer, London

Description

This vibrant commercial photograph by Rikki Ward captures two condensation-covered glass bottles of alcoholic beverages resting inside colorful inflatable pool floats. A Smirnoff Ice bottle sits in a white inflatable ring, while a Desperados beer bottle garnished with a lime wedge is placed in a yellow and orange pineapple float. The playful scene is set against a backdrop of various summer pool toys including a small inflatable palm tree and a pink flamingo float under a bright blue sky with scattered clouds. The composition features sharp focus on the water droplets and bottle labels, utilizing bright natural lighting to emphasize the refreshing summer mood.

Style

Vertical, Commercial, Warm, Polished

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Clear Sky

Context

Advertising Campaign