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Brand
SMEG
ProjectCollect Like a Pro to Prep Like a Pro

SMEG Collect Like a Pro to Prep Like a Pro 2026

Associated creatives

Flying Fish
Flying FishProduction
PHD Aotearoa
PHD AotearoaMedia

Tags

two women in kitchentwo womenwoman examining knifekitchen knife setsmeg kitchen kniveswooden cutting board

Description

This commercial video for SMEG titled Collect Like a Pro to Prep Like a Pro features two women in a domestic kitchen setting examining and handling kitchen cutlery. One woman demonstrates various knives on a wooden cutting board while the other observes. The scene is shot with moody interior lighting, highlighting the metallic finish and sleek design of the SMEG knife collection.