BrandSMEG
ProjectCalendar Unboxing Event
PHD Aotearoa, Media,
Associated creatives
Tags
Description
This video features a close-up perspective of a hand interacting with a red-themed SMEG advent calendar. The person pulls perforated tabs on the front panel to reveal individual kitchen knives housed in custom slots. Each knife is neatly packaged in white sleeves with clear labels indicating its specific culinary use, such as the Nakiri knife, meat knife, and utility knife. The setting is bright and clean, showcasing the contrast between the vibrant red packaging and the polished stainless steel of the blades. The camera movement follows the unboxing process, emphasizing the product design and the tactile experience of opening each numbered compartment.
Style
Lifestyle
Techniques
Live-action Technique, Slow motion
Industries
CPG / Packaged Food