James Dean, Set Designer, Los Angeles

Description

This advertising campaign image features a distinctive cobalt blue vodka bottle and a metallic cocktail shaker resting on a silver tray held by a person wearing a white robe. The tray is held in the foreground against heavy, vertically draped white curtains that part to reveal a crowded gathering of people holding martini glasses and other drinks. Multiple hands, arms, and legs are visible in a layered arrangement behind the curtains, creating a sense of an exclusive party or lounge setting. The lighting is bright and clean, highlighting the smooth glass surface of the bottle and the reflective sheen of the silver tray. Art direction and prop styling were handled by James Dean.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Set-dressed

Context

Advertising Campaign