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ProjectEat the Wild

Lovisa Jaegrell, Production,

Associated creatives

Lovisa Jaegrell
Lovisa JaegrellAgency / Creative
Lovisa Jaegrell
Lovisa JaegrellProduction
FABLE
FABLEMusic / Sound

Tags

animated prawn playing electric guitarprawn playing electric guitarprawn playing guitarshrimp playing guitarelectric guitar underwaterelectric guitartiger prawn

Description

An underwater CGI commercial animation created for Skull Island Prawns' 'Eat the Wild' campaign, produced with creative direction by Lovisa Jaegrell and sound by FABLE. A tiger prawn performs as a rock guitarist, shredding on an electric guitar while standing atop a massive moss-covered skull rock formation on the ocean floor. Cinematic god rays pierce the deep aquatic environment as schools of sea life dart through kelp.

Style

Horizontal, Commercial, Surreal, playful

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Rust (50%)
Jet Black (30%)

Background

Ocean

Context

Advertising Campaign