SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Description

A model stands centered on a snow-covered path winding through a dark pine forest during twilight or night. She wears an oversized black fleece zip-up jacket with deep front pockets, dark leggings, and tall black winter boots. Her long dark hair is styled in micro braids that frame her face and fall over her shoulders. The lighting is cool and moody, highlighting the frost on the ground and casting soft shadows among the tall tree trunks.

Style

Vertical, Commercial, Moody, Cool

Techniques

Low-key / chiaroscuro

Industries

Outdoor & Performance Apparel

Color

Background

Forest

Context

Advertising Campaign