BrandSpectrum
ProjectCase Study
Six+One, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This AT&T ad features a sleek, modern design with a dark navy background overlaid with tiny geometric shapes in teal, purple, and white. The ad contains a white message bubble with the words, 'Are you seeing other internet providers?' A smaller, dotted, blue message bubble sits beneath the white one, suggesting an outgoing text response. Later text appears 'YOU and YOUR SUBS DESERVE BETTER'. The ad also references Valentine's Day and tells gamers to 'dump their internet.' Other parts of the advertisement show statistics about the market share of different telecommunications companies, and it urges gamers to hook up with Spectrum.