Brandbelairdirect
ProjectPretty Car
Sid Lee North America, Agency / Creative,
Associated creatives
Tags
Description
This is a scene from a Belairdirect insurance commercial. The scene opens with two cars, a red Mazda Miata and a yellow Mini Cooper, crashed on a suburban street on a sunny day. A man in a turquoise polo shirt uses his smartphone to submit a claim. The Mazda is shown in a garage with damage to the front end. The Mazda is towed to an auto repair shop where other vintage cars are being worked on, including a blue Volkswagen Beetle, a blue Toyota FJ Cruiser, and a blue Fiat 500. Mechanics in blue jumpsuits work on the Mazda. The ad features a red animated mascot carrying a tire.