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·Shiseido Perfect Sun Protector Advertising Campaign

Two women in athletic wear outdoors against a bright blue sky, with Shiseido sunscreen products superimposed in a water-like sphere.

Pablo Curto, Director, Barcelona

Associated creatives

Description

Two women are captured outdoors against a clear blue sky, wearing athletic tops in white and dark blue. One woman with red hair and one woman with dark hair are looking away from the camera in a bright, sunlit setting. In the foreground, a digital overlay depicts a water-like sphere containing Shiseido sunscreen products, specifically the Perfect Sun Protector Lotion and Clear Stick. The branding text emphasizes protection powered by heat and water, alongside SPF50+ specifications. The composition uses a clean, high-key lighting style common in beauty advertisements.

Style

Commercial

Techniques

Live-action Technique

Industries

Cosmetics