BrandAdweek x Uber
19th & Park,
Associated creatives
Tags
Description
The video features Shaina Zafar, an executive and Gen Z advocate, as she embarks on a car ride to a Jonas Brothers concert at MetLife Stadium. Shaina is seen exiting a modern building, interacting with her hosts on the street, and eventually sitting in the backseat of an Uber. Throughout the footage, she is dressed in a vibrant, long-sleeved patterned dress with a pink base and intricate motifs. The cinematography captures her speaking during the ride, with city street views visible through the car window. The segment is part of the Backseat Drivers series produced by Adweek and Uber, emphasizing cultural discussions.
Style
Lifestyle, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Digital Media & Publishers