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BrandDe Beers
ProjectShadows
Monochrome photograph of a silver chain against a white background with a large, dark shadow suggesting the shape of a human figure.

De Beers Shadows 2025

Associated creatives

Paul Scala
Paul ScalaPhotographer
Naomi Miller
Naomi MillerFashion Editor/Stylist
Richard Pang
Richard PangArt Director
Jimmy Owen Jones
Jimmy Owen JonesMakeup Artist
Keith Driscoll
Keith DriscollVideographer
Candice Shepstone
Candice ShepstoneModel

Tags

silver chainchainshadowwhite background

Description

A silver chain is positioned diagonally across the frame against a stark white background. The chain appears to be thin and delicate, with small, regularly spaced beads or links. Dominating the background is a large, diffuse shadow in shades of gray to black. The shadow suggests the form of a human figure, with a rounded head and a tapering body, though it is abstract and not sharply defined. The lighting emphasizes the contrast between the bright chain and the dark shadow, creating a dramatic and minimalist composition.