Shadowplay, Agency / Creative,
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In a promotional video, a celebrity endorses e.l.f. Power Grip Primer while showcasing its usage and benefits. The video takes place inside a modern home with makeup arranged on a clear counter. The celebrity, a blonde adult female, is wearing a pink robe and demonstrates application of the product to her face. She applies the primer, then uses other e.l.f. makeup products. The scene is brightly lit with natural light.