Sprite Sha'Carri Richardson 2026

Description

This commercial video project for Sprite features track star Sha'Carri Richardson in various settings including a locker room, a photo studio, and on a running track. The scenes showcase her drinking a Sprite bottle while engaging with sports culture narratives, media commentary, and fashion styling. Directed and produced within a commercial advertising context, the video blends athletic imagery with high-end styling and vibrant color grading. Max Cooper led the production credits for the spot, capturing dynamic motion sequences and portraits.