Serviceplan Group Middle East, Agency / Creative,

Description

This video promotes Lebanese Station's 'The Language Box' campaign for Ramadan, emphasizing appreciation through different languages. The video opens with the word 'Ramadan' displayed against a twilight sky with palm tree silhouettes. Scenes transition to show an interior with a family, then a person in a motorcycle helmet standing near a box labeled 'The Language Box,' listing 'Much Appreciated' in English and its translations in Arabic and Urdu. Cut scenes transition to show the delivery of a Lebanese Station branded bag, motorbikes with 'The Language Box' delivering on the street, with the phrase 'The Language Box' is displayed in a box on the back of the motorbikes. The video promotes the concept of delivering not just food, but also culture, through the 'Language Box'.