Serviceplan Group Americas, Agency / Creative,

Description

The video opens with a young man wearing headphones and reading on a subway train. Text appears stating that in 2023, 46% of Americans did not finish a single book. The video transitions to display the text "HYPNOVELS" in a bold, colorful font, followed by the definition: "hypnotic novels." The video shows a succession of different screens displaying digital art in various settings such as smartphones, desktops, TVs, and tablets. The art is vivid and fantastical. Additional text is displayed, clarifying the process: "FROM PARAGRAPHS TO PROMPTS", and notes that the goal of Hypnovels is to capture and retain the attention of the audience. The video concludes with artwork resembling Alice in Wonderland.