Serviceplan Group Americas, Agency / Creative,

Description

The video showcases Lufthansa's new Allegis Business Class with a composite of basketball-themed imagery. A man sleeps comfortably in an airplane pod, illuminated by soft lighting. Transitioning to dreamlike imagery, a hand touches a basketball, leading to a silhouette of a basketball player atop a mountain amidst swirling clouds under a starry sky. The scenes switch between real-world comfort and aspirational athletic achievement, highlighting the spaciousness of the airline's extra-long beds. The overall aesthetic is moody, accentuated by dark blues and grays.