ProjectThe Test Drive Parade
Serviceplan Experience, Agency / Creative,
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Associated creatives
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Description
This video captures Saudi National Day celebrations, prominently featuring a Toyota dealership. The scene opens with young Saudi individuals lining the streets, waving Saudi flags at night. Subsequent shots highlight a man in traditional Saudi attire holding a Saudi flag outside a Toyota dealership. The dealership is adorned with Saudi flags, both outside and inside, where various Toyota vehicles are showcased, some also decorated with the flag. The interior shots include women in hijabs walking through the showroom. The video includes interviews with happy visitors. Throughout the video, the focus remains on the celebration and promotion of the Toyota brand during this national event.