Serviceplan, Agency / Creative,

Description

A sequence showing a day in the life of a man. The opening scene displays his iPhone on a nightstand showing 6:02 AM next to a pair of glasses in soft focus. The camera then cuts to the man brushing his teeth in his apartment bathroom, followed by walking down a carpeted staircase. Next, he's walking down a city street with pedestrians, then he's teaching in a brightly-lit classroom, then he's ordering food in a dark restaurant before finally relaxing on the sofa in his apartment watching a video on his tablet while occasionally using his iPhone to check translations. The lighting throughout the shots varies from bright daylight to soft indoor illumination, creating a sense of time passing.