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BrandNBA 2K23
ProjectAnswer The Call

Serial Pictures, Production,

Associated creatives

The Mill US
The Mill USPost Production / VFX
Serial Pictures
Serial PicturesProduction
Cabin Edit
Cabin Edit
adam&eveDDB
adam&eveDDBAgency / Creative

Tags

NBA 2K23basketballvideo gamecrowdbronze sculpture

Description

This video showcases NBA 2K23. The trailer opens on a young woman in a red jacket looking at a bronze statue of a basketball player. The trailer includes gameplay footage from New Generation NBA 2K23. Crowds cheer as basketball players score. The video shifts to a room full of people. Some of them are seated at a table and a celebrity is signing a red shoebox and a colorful pair of shoes.