Sense., Agency / Creative,

Description

This video highlights the partnership between Aloft Hotels and Universal Music Group, featuring live music events. It opens with text introducing the partnership. A world map appears, pinpointing locations like Chicago, Perth, Madrid, Los Angeles, and Dublin, where artists connect with fans at live gigs. Scenes from various concert settings show crowds enjoying performances, both outdoors amid trees and indoors. Artists are on stage performing with bandmates. Text appears stating that these events happen at Aloft Hotels around the globe. Exterior nighttime shots of Aloft Hotels are featured and close ups of people using Marriott Bonvoy member benefits.