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BrandSelf-Portrait
Project"Portraits of Kate" Ad Campaign
Kate Moss wearing black top and red shorts holding bags in a convenience store

Self-Portrait "Portraits of Kate" Ad Campaign 2025

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Johnny Dufort
Johnny DufortPhotographer
Kate Moss
Kate MossModel
Kate Moss
Kate MossStylist
Laurent Philippon
Laurent PhilipponHair
Tom Pecheux
Tom PecheuxMakeup

Tags

kate mosskate moss in convenience storewoman in black top and red shortswoman holding handbagblack topred shortsblack handbagsunglasses

Description

Model Kate Moss is photographed by Johnny Dufort inside a convenience store for the Self-Portrait Portraits of Kate ad campaign. She wears a long-sleeved black top with a front cutout, shiny red shorts, sheer black tights, dark sunglasses, and a black handbag while holding packaged snacks. The scene is lit with direct flash, highlighting her blonde wavy hair and creating a candid, snapshot-style aesthetic against shelves stocked with bottled water and grocery items.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Pure White (20%)

Background

Retail Store

Context

Advertising Campaign