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  • ·Self-Portrait Lunar New Year Campaign featuring Carina Lau
Brand
Self-Portrait
Project'Lunar New Year' 2024 Ad Campaign
Carina Lau in a red tweed skirt suit and metallic red heels against a seamless red studio background for Self-Portrait

Leslie Zhang, Photographer,

Associated creatives

Han Chong
Han ChongSelf-Portrait Creative Director
Leslie Zhang
Leslie ZhangPhotographer
Carina Lau
Carina LauModels
Ling Tan
Ling TanModels
He Zhi
He ZhiModels
Ji Shuyan
Ji ShuyanModels
and Ding Yi
and Ding YiModels
Monica Mong
Monica MongStylist
John Minghu Zhang
John Minghu ZhangHair
Yooyo Keong Ming
Yooyo Keong MingMakeup
Shanghai
ShanghaiLocation

Tags

carina lauwoman in red tweed suitred tweed suittweed skirt suitred stiletto heelsmetallic heelsasian woman posingwoman standing in profilered droplet earrings

Description

Carina Lau is featured in the Self-Portrait Lunar New Year 2024 campaign, photographed by Leslie Zhang in Shanghai with creative direction by Han Chong. She stands in profile against a vibrant red seamless studio background, wearing a matching red tweed skirt suit with ornate button details and metallic red stiletto heels. Her dark hair is styled in a sleek low chignon, complemented by refined makeup and red droplet earrings. The lighting is warm and dramatic, casting soft directional shadows that accentuate the rich texture of the tweed fabric and the monochrome composition.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Crimson (100%)

Background

Coloured Seamless

Context

Advertising Campaign