Self-Portrait 'Lunar New Year' 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Four East Asian women are captured in a formal portrait session for a festive campaign. Two women stand behind two others who are seated at a soft pink table decorated with ornate plates of food. The models are dressed in high-fashion, textured garments including a light blue sequined tweed jacket with feather-trimmed cuffs, a gold shimmering sleeveless dress, a white tweed blazer, and a sparkling purple sequined top. The background is a solid, vibrant red that contrasts with the softer tones of the table and clothing. Each model wears bold red lipstick and sophisticated jewelry, maintaining a poised and confident expression. Several small, glittering, bow-embellished handbags are placed on the table among the dishes, serving as product highlights.
Style
Lifestyle, Editorial, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses