Seen Presents, Agency / Creative,

Description

The video showcases a promotional event by Back Market, set against the backdrop of the Washington Square Arch in New York City. A purple school bus, branded with the Back Market logo and diagonal yellow stripes, serves as a mobile donation center. People are seen donating used laptops, highlighting the company's initiative to help close the digital divide. The scene shifts to Times Square, where individuals wearing lime green safety vests promote the event by holding 'Donate' signs. The video conveys a sense of community engagement and charitable activity, with scenes of people interacting and smiling.