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BrandUFC
ProjectUFC

SEEK, Agency / Creative,

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Associated creatives

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Description

This video ad features a series of quick cuts showcasing a man using his phone in a vibrant, gritty urban environment, interspersed with fight scenes and street visuals. The man is seen walking down a neon-lit street, engaging with a phone app, and interacting with the environment. The background includes a bar with people, neon signs, and urban streetscapes. Dominant colors include reds, blues, and greens, creating a dynamic and energetic mood. The video uses shallow depth of field and close-up shots to focus on details like the phone screen and the man's face. There are multiple fight scenes. The overall tone of the video is edgy and intense, typical of action and sports-themed advertising.