Keenan Motto, Creative Director,

Description

This vibrant campaign image features a smiling female model standing waist-deep in the ocean surf, wearing a two-piece floral print bikini with puff sleeves and tie-side bottoms. Ocean waves splash around her legs against a coastal backdrop with buildings visible in the distance under a clear blue sky. The composition is shot horizontally in bright natural daylight with crisp colour grading. Bold yellow overlay text reads Seafolly Australia across the center of the frame. Creative direction for the shoot was led by Keenan Motto.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Swimwear

Color

Background

Ocean

Context

Advertising Campaign