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Triptych of beach campaign photography featuring models in swimwear with Seafolly Australia branding against a sandy shore

Fabric, Creative Agency, Sydney

Associated creatives

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Description

This triptych image features three distinct panels displaying beach campaign photography created by agency Fabric in Sydney. The panels showcase models wearing patterned swimwear, including gingham and red-and-white checked designs, complemented by accessories like a striped towel wrapped around the head and large hoop earrings. The settings capture sunny coastal environments with sandy beaches, ocean water, and bright blue skies under natural daylight. Overlaid across the composition is the Seafolly Australia branding text in clean white typography. The overall composition balances vibrant summer tones, outdoor lifestyle aesthetics, and professional commercial art direction.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Swimwear

Color

Crimson (50%)
Jet Black (30%)
Pure White (20%)

Background

Sandy Beach

Context

Advertising Campaign