BrandYMCA
ProjectObstacles DC
Scouts Honour, Production,
Associated creatives
Associated creatives
Tags
Description
The video opens with an exterior shot of a business displaying a red 'Help Wanted' sign, visible through a grimy window. The scene transitions to the interior of the store, revealing a narrow space packed with merchandise on shelves and counters. An Asian male shopkeeper stands behind the counter while a Black man approaches, inquiring about the job. The scene cuts to a school hallway where a brunette girl walks past other students. Later, the girl is shown in a school bathroom, standing in front of a mirror. The color grading throughout the video favors muted, desaturated tones, lending a somber and realistic mood to the scenes.