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Brand
SCMP Style South China Morning Post Style Magazine
ProjectSCMP Style South China Morning Post Style Magazine October 2025 Cover
Model Lou Hughes wearing an ornate crystal necklace and textured teal jacket on the cover of SCMP Style magazine.

Joanne M Kennedy,

Associated creatives

Marcello Junior Dino
Marcello Junior DinoPhotographer
Craig Hemming
Craig HemmingCreative Director
Joanne M Kennedy
Joanne M KennedyFashion Editor/Stylist
Camille Siguret
Camille SiguretMakeup Artist
Remi Felipe
Remi FelipeCasting Director
Lou Hughes
Lou HughesModel

Tags

lou hughesmodel lou hughesstatement necklacecrystal necklacegemstone necklaceribbed jacketteal jacketpetrol blue jacketshort hair

Description

A close-up portrait of model Lou Hughes on the October 2025 cover of SCMP Style magazine. Hughes gazes slightly off-camera with a neutral expression, featuring short cropped brown hair, clean makeup, and an ornate crystal statement necklace with drop pendants. A textured, ribbed petrol blue jacket is draped over the shoulders against a soft neutral studio backdrop. Clean editorial typography reading 'Style' and 'Flight of FANCY' frames the composition.