BrandIt’s On
ProjectA New Football Season
Scholars Film, Production,
Associated creatives
Associated creatives
Tags
Description
The video showcases a young African man on a bus, seen in medium shot, wearing a purple Adidas tracksuit with white stripes. He has short, dark hair and is listening to music through white earphones. The bus interior is visible, with other passengers in the background. The camera captures the man viewing content on his smartphone. Exterior shots show the bus driving through an urban environment. The video then transitions to outdoor scenes of people playing checkers and a woman sweeping the yard with a TV visible in the background. Children are shown walking with a soccer ball. The scenes are shot during the day, with natural lighting, and there is a warm color grade throughout the video.