BrandDetroit Pistons
ProjectWe Hustle Different
SCHOFIELD'S FLOWERS, Production,
Associated creatives
Associated creatives
Tags
Description
The video presents a montage of scenes from Detroit, emphasizing basketball, urban life, and community. It begins with a basketball player and transitions to a recording studio with a female artist. The video then cuts to neighborhood basketball courts with broken nets, street skateboarding, neon signs, and scenes of Detroit city life, including portraits of local people. Basketball games with urban backdrops, shots of players and spectators, and scenes of the city's streets are interspersed throughout the video. The visual style includes a mix of modern and vintage, with some footage having an 8mm film look.