OPC Production, Production Service,

Description

This cinematic commercial video piece for Lyft titled Save the Money opens on a rain-slicked city street at night, focusing on a single dollar bill standing upright amidst heavy downpours. The dark, moody color grading and low-light atmosphere heighten the dramatic tension. Pedestrians walk past in the blurred background as rain splashes against the wet asphalt surface. The production was brought to life through the creative collaboration of agencies and studios including Wave Studios NY, Zulu Alpha Kilo, and OPC Production.

Style

Horizontal, Cinematic, Moody

Industries

Vehicle Rental & Rideshare

Color

Background

Street

Context

TVC / TV Commercial