Sarah Kehoe, Photographer, New York

Description

A commercial advertisement for EltaMD Skincare features diverse people using sunscreen in various outdoor settings. The video opens with two sunscreen bottles and a tube in a brown macrame bag on a striped blanket. Scenes include a woman with blonde hair in a red swimsuit on a sandy beach. Shots of people applying sunscreen to their faces, legs, and arms. The skin care product is used by a woman with braided hair, fair skin, and dark skin. Some scenes show people in front of a blue sky. The sunscreen is also featured in grass with yellow flowers. A woman applies the sunscreen to a smiling child. The commercial aims to promote the importance of daily sunscreen use.