Sarah Downton, Creative Director, Sydney

Description

Creative Director Sarah Downton presents a vibrant campaign portrait for the Duskmas holiday campaign. A stylish mature woman with a sleek platinum white bob and bold red lipstick poses thoughtfully with her hand at her chin. She wears oversized red geometric-frame spectacles, layered chunky resin bangles, a dramatic pink and red beaded statement necklace, and a textured pastel yellow knit jacket. The background consists of an organic floral wallpaper pattern in muted blush and cream tones, anchored by promotional typography at the base.

Style

Vertical, Commercial, playful, Graphic

Techniques

Soft Light

Industries

Specialty Retailers

Event

Christmas, Holiday Shopping

Color

Background

Organic Pattern

Context

Advertising Campaign