Sarah Downton, Creative Director, Sydney

Description

A pedestrian walks along a city street past a large advertisement for 'dusk' perfume. The ad features an oversized perfume bottle from the 'Alfresco Florence' line, surrounded by sliced citrus fruits. The text on the advertisement reads 'My kind of happy hour', 'Your moment. Your signature', and 'Celebrating 25 years of you'. The man is walking to the left of the frame, wearing a denim jacket and khaki pants. The background consists of a marble-like wall above the advertisement and the grey street below. The overall color palette is dominated by neutral tones, with the orange of the citrus fruits providing a pop of color.