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  • ·Bud Light Seltzer Hard Soda advertising campaign by Sarah Anne Ward
A hand stirring a glass of cola with ice beside a Bud Light Seltzer Hard Soda can against a red and white background

Sarah Anne Ward, Photographer, New York

Associated creatives

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Description

This commercial advertising photograph features a tall glass filled with cola and ice next to a can of Bud Light Seltzer Hard Soda. A hand enters the frame from above to stir the beverage with a branded cocktail pick bearing circular text. The arrangement sits on a clean white surface with a bold red background behind the setup, creating high visual contrast. The lighting is bright and even, highlighting the condensation on the can and glass. Photographer Sarah Anne Ward captured this clean product image in New York.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Pure White (50%)
Crimson (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign