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Bloomberg Businessweek cover featuring Barbie and a miniature film set, including a pink Barbie car, various film props, and doll actors.

Sarah Anne Ward, Photographer, New York

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A Bloomberg Businessweek cover features Barbie and a miniature film set. The scene is set against a pink backdrop, creating a vibrant and playful atmosphere. The cover includes a white paper roll with the words "All Eyes on Barbie" in bold, contrasting colors. In front of the roll is a pink Barbie car with two Barbie dolls inside. The scene includes several film-related props, such as cameras, lighting equipment, and doll actors positioned to mimic a real film set. A purple stuffed animal is placed on top of the paper roll. The cover text mentions Mattel's plan to storm Hollywood with a big bet on the 64-year-old icon.