Unit Sofa, Production Service,

Description

In this commercial for SAP titled 'Hit The Ground Running', corporate employees freefall and skydive through cloud cover accompanied by full office workstations, laptops, and houseplants. In an open-plan office below, a worker triggers an action on his smartphone, prompting the falling personnel to crash safely through the ceiling and land ready at their desks. The sequence blends dynamic airborne stunt choreography with seamless visual effects by Blacksmith.

Style

Humorous, Horizontal, Commercial, Surreal

Techniques

VFX / visual effects

Industries

Enterprise & B2B Software

Color

Background

Office

Context

TVC / TV Commercial