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Brand
SAP
ProjectHit The Ground Running

SAP Hit The Ground Running 2026

Associated creatives

BBDO New York
BBDO New YorkAgency / Creative
Omnicom Production
Omnicom ProductionAgency / Creative
Unit + Sofa
Unit + SofaProduction Service
William McVay
William McVayProduction
Blacksmith
BlacksmithPost Production / VFX
Wave Studios NY
Wave Studios NYMusic / Sound
Sound Lounge
Sound LoungeMusic / Sound
WORK USA
WORK USAPost Production / VFX

Tags

man skydiving with plantman skydivingpeople skydiving in suitspeople skydivingfalling office deskfalling deskoffice workers falling from skyoffice workers

Description

In this commercial for SAP titled 'Hit The Ground Running', corporate employees freefall and skydive through cloud cover accompanied by full office workstations, laptops, and houseplants. In an open-plan office below, a worker triggers an action on his smartphone, prompting the falling personnel to crash safely through the ceiling and land ready at their desks. The sequence blends dynamic airborne stunt choreography with seamless visual effects by Blacksmith.