BrandSAP
ProjectHit The Ground Running
Unit Sofa, Production Service,
Associated creatives
Tags
Description
This dynamic commercial for SAP features a surreal sequence where a business person skydivers through the clouds while clutching an office desk, a laptop, and a potted plant. The high-energy, cinematic action emphasizes rapid movement and speed. The scene then transitions seamlessly into a professional, modern office setting where an employee works at a desk, illustrating the efficiency of cloud ERP technology. The video uses sharp editing and creative visuals to contrast extreme action with grounded, professional productivity. The overall aesthetic is clean and polished with vibrant, clear lighting throughout.
Style
Commercial, Cinematic
Techniques
Live-action Technique, VFX / visual effects
Industries
Enterprise & B2B Software, Technology