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  • ·Sands Of Time San Diego Tourism Surfing Campaign

The Shipyard, Agency / Creative,

Associated creatives

Tags

Description

A heartwarming promotional video captures an older man with a white beard and a young boy bonding over a surfing session at a picturesque San Diego beach. The pair is seen waxing a surfboard together, walking along the sand, and eventually celebrating on the shore, with the man giving the boy a playful shoulder ride. The rugged, rocky cliffs frame the shoreline, contrasting with the soft, natural golden hour lighting and the rhythmic motion of the ocean waves. The man wears a grey t-shirt and patterned swim shorts, while the boy is dressed in a striped t-shirt and vibrant orange trunks. The video conveys a joyful, relaxed atmosphere, emphasizing the emotional connection between generations and the slow-paced beauty of the coastal environment.

Style

Lifestyle, Cinematic

Techniques

Natural light, Live-action Technique

Industries

Tourism Boards