Warm & Fuzzy, Production,

Description

This video captures an anamorphic 3D digital billboard installed on the curved facade of a modern glass skyscraper in a bustling city centre. The display features three large elephants appearing to step out of the screen, creating a striking optical illusion for viewers on the street below. Bright daylight illuminates the urban intersection filled with cars, streetlights, and surrounding high-rise architecture. Post-production visual effects seamlessly blend the digital animal animation with the live-action architectural environment. This piece was created for the San Diego Zoo Elephant Valley project with post-production and VFX by Warm & Fuzzy.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

VFX / visual effects

Industries

Public Awareness

Color

Background

Commercial Office

Context

Advertising Campaign, Out of Home (OOH)