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This image is part of the Spring 2024 ad campaign for Samsøe Samsøe, photographed by Petros Studio with videography by Tom Funk. The composition features a shirtless model standing against a seamless white background, wearing classic blue denim jeans. In their hands, the model holds up a second, dramatically oversized pair of faded denim jeans that pool onto the floor. White typographic branding is overlaid centrally across the scene. The lighting is bright and clean, highlighting the textures of the denim fabrics.