SammyB Productions, Production,

Description

A Honey Nut Cheerios advertisement draws attention to the dwindling bee population by showing news clips about colony collapse, alongside images of the cereal box, the animated bee mascot, and a bowl of cereal. The ad spotlights the cereal box featuring the Honey Nut Cheerios logo and images of the cereal with the bee mascot on the front. A bowl of cereal and a honey dipper are also shown. Celebrity Usher appears in the advertisement. The Honey Nut Cheerios box is intentionally shown with a blank spot on the front where the mascot used to be.