BrandCoach
ProjectSpring 2026 Ad Campaign
Samantha McMillen, Fashion Stylist, Los Angeles
Associated creatives
Stuart VeversCoach Creative Director
Marcus IbanezDirector
Elaine ConstantinePhotographer
Patrick GolanDirector of Photography
New—LandProduction Company
Elle FanningModels
Storm ReidModels
Paige BueckersModels
SOYEONModels
LilasModels
and Shan YichunModels
Olivier RizzoStylist
Holly Blakely and Chaewon KimChoreographers
Paul SadotMovement Director
Jenda AlcornHair
Jazmyn HobdyHair
Hayley LoganHair
Zhao WenzhiHair
Chun A RamHair
and Oh Ji HyeHair
Erin Ayanian MonroeMakeup
Pauly BlanchMakeup
Kenneth SohMakeup
Xue BingBingMakeup
Kim HaeminMakeup
and Moon Ji-WonMakeup
Chiara BallisaiManicurist
Emily Rose LansleyManicurist
Kim Jin SolManicurist
and Moon Ji-WonManicurist
Samantha McMillenStylist
Jason BoldenStylist
Rebecca GriceStylist
Kim Young ManStylist
and Keita SasakiStylist
Composed and performed by Jean-Marc Yee
represented by String and Tins Limited
Forsman & BodenforsCreative Agency
Mandai Loop Creative Strategy
Associated creatives
Tags
Description
A blonde-haired woman smiles as she is seen in a library. She is wearing a light tan dress. A black Coach bag hangs from her shoulder with a gold clasp. She is carrying a floral covered book. Another floral clutch floats at her side. Sunlight shines through the window. The shelves are lined with books. The architecture is ornate. The time of day appears to be morning. The overall mood is bright and cheerful.