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BrandSalt
ProjectBrand Identity
Two graphic design posters for Salt brand featuring a monochrome blue photo of a man on the left and a landscape structure on the right.

Neue, Graphic Design,

Associated creatives

Neue
NeueGraphic Design

Tags

Description

Two vertical poster designs for the Salt brand displayed side-by-side on a light grey background. The left poster features a blue-tinted monochrome photograph of a shirtless young man standing by a beach, overlaid with pink sans-serif typography that reads Yang Fudong and The Light That I Feel. The right poster showcases a photograph of a wooden geometric structure in a coastal landscape, split with a green block at the bottom and yellow typography reading Salt Day and Season opening. Both posters incorporate a minimalist white header area containing the Salt diamond logo. The layout is clean and structured, utilizing a modern editorial aesthetic with high-contrast color blocks.

Style

Commercial, Editorial

Techniques

Typography

Industries

Digital Media & Publishers