BrandSaint Laurent
ProjectSummer 2025 Ad Campaign

Samuel Ellis Scheinman,
Associated creatives
Tags
Description
This monochrome editorial portrait for Saint Laurent's Summer 2025 ad campaign features a young male model wearing a dark tailored blazer over a striped button-down shirt. Photographed by Mark Kean with creative direction by Anthony Vaccarello, the image employs a clean, minimalist studio aesthetic with soft lighting against a neutral grey backdrop. The model poses with hands in pockets, presenting sharp lines and refined textures typical of contemporary luxury fashion advertising.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Off-White (40%)
Background
Grey Seamless
Context
Advertising Campaign






