Saint Elmo’s, Agency / Creative,

Description

The video opens on an indoor basketball court, empty with wooden floors and overhead lighting. The frame is quickly filled with a motivational quote urging female athletes to stay in the game and encouraging role models. The video transitions to a stairwell, where a blonde female athlete films a selfie video, encouraging female athletes to be role models. The scene then cuts to several quick clips of social media videos, showing other female athletes and lifestyle models speaking to the camera and posing in various apparel and beauty settings. The video is edited with vivid colors and graphic text.