Matt Holmes,

Description

This vertical editorial image from the Sacai x Nike 2025 campaign features model Amar Akway walking outdoors alongside a white dog across a rocky landscape under a partly cloudy sky. The composition is presented within a dark bordered frame featuring the bold white text YOU WON'T KNOW IF YOU DON'T GO above, and the Nike swoosh with Sacai branding below. The subject wears contemporary layered apparel and sneakers while navigating the rugged terrain. Photographed by Laura Jane Coulson with styling by Matt Holmes, hair by Dylan Chavles, makeup by Michaela Bosch, and set design by Polly Philp under designer Chitose Abe.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign